Apple dominates Amazon Germany’s laptop market in June 2025, leading in revenue with a 54.6% share, while Lenovo tops unit sales with budget-friendly models. HP, Acer, and ASUS round out the top five, showcasing a mix of premium and affordable options. The rankings highlight diverse consumer preferences, from high-end MacBooks to value-driven gaming laptops, reflecting Germany’s competitive laptop landscape.
Germany’s Best-Selling Laptops on Amazon: June 2025 Insights
In June 2025, Amazon Germany’s laptop market showcased a dynamic interplay between premium and budget offerings, with Apple and Lenovo emerging as key players. According to LaptopMedia’s analysis, Apple led revenue generation with €5,513,061, securing a commanding 54.6% market share, driven by an average price of €1,378 per unit. Lenovo, while second in revenue with €1,852,350 and an 18.4% share, dominated unit sales and model variety, offering 26 unique laptop models, capturing a 26% share of available models. HP followed with €982,927 in revenue and a 9.7% market share, while Acer and ASUS rounded out the top five with €526,902 (5.2%) and €263,780 (2.6%), respectively. Notably, MSI and Gigabyte, despite lower unit sales, commanded high average prices of €1,235 and €905 per unit, respectively, catering to niche premium segments.
The MacBook Air 13-inch (M4, 2025) topped the charts, lauded for its M4 chip’s efficiency and 18-hour battery life, making it a favorite for professionals and students. Lenovo’s LOQ Essential 15-inch (Gen 9) gained traction among budget-conscious buyers, particularly gamers, with its Intel Core i5 and RTX 4050 GPU offering solid 1080p performance at a competitive price point. HP’s Victus 16, equipped with an AMD Ryzen 7 8845HS and RTX 4060, led the gaming laptop segment, blending affordability with high-refresh-rate displays. Acer’s Nitro V 16, featuring an AMD Ryzen 7 and RTX 4060, also performed strongly, appealing to casual gamers with its vibrant 165Hz screen. ASUS’s ROG Strix G16 (2025) stood out for its best-in-class display and performance, driven by next-generation Intel Core Ultra processors and NVIDIA RTX 5080 GPUs.
The market reflected a clear dichotomy: Apple’s premium pricing strategy solidified its revenue dominance, while Lenovo and HP competed fiercely in the budget and mid-range segments. Acer and ASUS maintained strong positions, with Acer excelling in affordable 17-inch models like the Aspire Go 17 and ASUS pushing innovation with OLED panels and liquid metal cooling in its gaming laptops. MSI’s Sword 17 HX and Alpha 17, with high-end specs like Intel Core i7 and RTX 4070, catered to performance-driven gamers, though their higher price points limited broader appeal.
Consumer trends in Germany highlighted a preference for value-driven options in gaming and budget categories, while premium laptops like the MacBook Air and Pro models retained strong demand among professionals. The data underscores a competitive landscape where brand strategies diverge sharply—Apple’s focus on premium quality contrasts with Lenovo’s volume-driven approach, ensuring options for every budget and use case on Amazon Germany.
Disclaimer: This article is based on data and insights from LaptopMedia’s June 2025 analysis of Amazon Germany’s top-selling laptops, supplemented by reviews from TechRadar, Laptop Mag, and PCMag. Information reflects market trends at the time of reporting and may vary with new data. Readers are advised to verify specifications and prices before purchasing.